EXCELLENT Cross-Border Experience for a Sustainable Tourism Development in the Programme Area is a project funded by the Interreg IPA CBC Italia-Albania-Montenegro 2014/2020 whose objective is to improve cross-border cooperation in the management of sustainable tourism, enhancing the cultural heritage and natural resources of less developed areas in Italy, Albania and Montenegro.

    The EXCELLENT project aims to contribute to the growth of the tourism sector, developing planning tools to better enhance the varied and precious cultural and natural heritage of the territories involved in the project area. This will be achieved through the fostering of skills of local operators and the sharing of knowledge in the destination management and marketing, which will contribute to the growth of the tourism sector together with the whole economy.

    The objectives of the project are the following:
      • Diversifying tourism offer and markets by fostering sustainable all-year season tourism in less developed territories within the cross-border area;
        • Improving knowledge of existing natural and cultural resources and tourism attractions;
          • Increasing in a sustainable way competitiveness and endogenous potential of cross-border areas;
            • Creating a transnational network made up of private and public actors to implement an innovative framework for designing, managing and promoting market-driven thematic products exploiting the cultural and historical heritage of the Southern Adriatic basin.

              The activities foreseen by the project are the following:
                • The organization of one workshop in Brindisi, focused on the sustainable valorization of cultural heritage through innovative marketing and destination management strategies;
                  • The organization of an incoming activity with travel bloggers from all around the world to create a blogger experience in the Brindisi area;
                    • The organization of a final Workshop in Albania in order to create a cross-border network on sustainable tourism, destination management and marketing.
                      The objective of these actions is to transform an activity, a passion or a vocation into a new touristic experience that is sustainable and capable of generating widespread benefits for territories and communities. The final result of these actions is to improve the skills and know-how of professionals in the sector and thus supporting them in facing with changing tourism market expectations.

                        The partnership is composed of:
                          Municipality of Brindisi (Puglia)
                            RCDC – Regional Center for Development and Cooperation (Albania)
                              The project is co-funded by the European Union through the Instrument for Pre-Accession Assistance (IPAII). Duration of the project: 01/07/2020 – 31/12/2021
                                Total Budget: € 55.000,00
                                  IPAII co-financing: € 46.750,00
                                    Total budget for RCDC: € 12.000,00
                                      Program web site: https://www.italy-albania-montenegro.eu/
                                        Project web site: https://www.italy-albania-montenegro.eu/excellent
                                          Project Facebook page: https://www.facebook.com/EXCELLENT-Project-107264748183975

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