This leads to the provision of quality services that are estimated to attract new audience (young people, fans of thematic tourism) and extend their visit in the area. Through the thematic routes and the mobile app, a variety of options and content is presented to the user, while, through the rewarding mechanism, the tourist has additional motivations.
THEMA results include a common interregional and transnational brand name and the establishment of common thematic routes and touristic packages. Also, through the rewarding mechanism, THEMA occupies local businesses in its process that, in association and collaboration with tour operators and tour agents, can lead to the promotion and enhancement of thematic tourism, boosting the tourism industry in the cross-border area of interest.