SMARTiMONY aims to support the capacity of tourism SMEs in remote, peripheral, and sparsely populated areas to grow in regional, national, and international markets and to engage in innovation processes in the tourism sector.
The implementation of the project includes a planning of 231 main deliverables, 5 of which are business applications with commercialization potential, to enter the global distribution channels upon project completion.
SMARTiMONY is aiming to mentor the tourism business innovation processes with new products and services in a connected global economy and within a constantly changing business ecosystem. To enhance the capacity of tourism SMEs towards entrepreneurial, social and business innovation, SMARTiMONY maps skill needs of tourism actors and combats stakeholder fragmentation towards the cross sector cooperation for product and process innovation.
To enhance the capacity of tourism SMEs embrace innovation and as an agent of change and business transformation, a work based learning training programme is offered including major stakeholders and key players. The programme results in a permanent life-long learning community with 30 EQF certified individuals. A new business model on customer insights, key experiences and stakeholder participation is applied to advance the tourism competitiveness in the project area.
SMARTiMONY supports tourism SMES in remote peripheral and sparsely populated areas to exploit growth assets and access key markets in tourism with a triple strategy:
1. mapping and valorizing the Project Area tourism potential and connecting the public, private and third sector;
2. connecting key tourism experiences with quality services in the territory to support the extroversion of tourism SME under a climate change perspective and the COP21 goals;
3. assisting local businesses via the pool of trainees to understand and apply tourism product and process innovation.
To generate tourism product and process innovation assisting locally operating tourism businesses face the challenges in a constantly changing knowledge ecosystem SMARTiMONY designs, delivers and packages a full scale creative tourism product to enter the global tourism market. A creative tourism route with first hand authentic experiences; a booking app and an iBook for iOs and Android users and a new byer-community is established.
SMARTiMONY will deliver management, administration and management tools; 15 print-free and low carbon highly sophisticated communication, dissemination and visibility tools, greatly benefiting the extroversion of tourism SMEs, while at the same time are print-free and low carbon; 1 business model innovation with high replicability degree; locally implemented pilot project; training and planning tools and permanent networks to ensure the sustainability of achieved results.